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Satisfying Food Entrepreneurs Hunger for Information on Protecting IP

(May 4, 2017) The Hatchery, a food business incubator in Chicago, hosted Cheryl Balough on April 20, 2017 for a presentation on “Trademarks & Trade Secrets: Protecting Special Features in Your Food Business.”

Ms. Balough shared guidelines for selecting trademarks, reviewed the trademark clearance and registration process, and discussed the intersection of trademarks and domain names. She also reviewed what constitutes a trade secret, how food businesses can ensure their trade secrets stay secret, and the limits to trade secret protection. The evening included an interactive and lively discussion about the importance of intellectual property for many food businesses with many entertaining examples.