You Must Disclose If It’s a Paid Video Endorsement: FTC
(September 2, 2015) If you are posting videos on YouTube touting a product and being paid to do so, you better disclose it or you will be subject to Federal Trade Commission (FTC) action for deceptive advertising. That’s the lesson that an online entertainment network learned. Machinima, Inc., entered into contracts with its “influencers,” whom […]