Trade Group Offers Model Privacy Policy for App Developers
The Mobile Marketing Association has issued a proposed model Mobile Application Privacy Policy Framework for mobile applications developers. The framework is intended to give mobile applications developers clear language for disclosing to users what data is collected and used by mobile applications. The framework proposes language that answers the following questions:
- Do third parties see and/or have access to information obtained by the application?
- Does the application collect precise real time location information for the device?
- What is the data retention policy for the information?
- What information is collected about children?
- What level of security is provided for the data collected?
- What are the opt-out options?
The association is taking public comments on the policy until November 18, 2011, after which time it will issue a final model policy. The Mobile Marketing Association is a trade association for mobile marketing and associated technologies.